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Issue: 39     Date: July 28, 2010 My local gym – one of the large Tipness chain of gyms – is having a Body Change program right now. I saw the notice on the wall and thought about how this kind of program works so well. Present Your Customers With A Detailed Program Our gym quite regularly runs these kinds of programs, and I can see how they add a nice chunk of extra ...  (Click here to read more ...)

Issue: 38     Date: July 21, 2010 At the beginning of the new millennium, a show about four women and a lot of “Sex And The City” was very popular. But, in 2010, SATC2 bombs. Why? Know Your Audience Or Bomb The problem with “ Sex And The City 2” is that 2010 is not like the year 2000. With an embattled ...  (Click here to read more ...)

Issue: 37     Date: July 14, 2010 For your newsletter, you're constantly in search of new material for each issue. If you're reading a magazine that relates to your niche, you should never be short of ideas. From Magazine Article To Newsletter Content Here, an example from the weight loss niche. (Click here to read more ...)

Issue: 36     Date: July 7, 2010 This week, a video. Seeing a very valuable product - that could use a wee bit of polish in presentation of information - prompted this video, to help you create the best information products. How To Create The Best Info Products (Click here to read more ...)

Issue: 35     Date: June 30, 2010 This week, a step away from product creation and a look at an important business builder. For, as John Donne once said, “No man is an island” and in business, it is much easier if you are not an island. Build Your Network Your business can benefit from a network in many ways. The people you network with can help you with: ... (Click here to read more ...)

Issue: 34     Date: June 23, 2010 It's the biggest investment most families will ever make. It continually needs maintenance. And, the list of info products that can be created around it stretches on forever.  House & Home Information Products Look at all the aspects of house hunting, buying a home, obtaining financing, house inspections, finding a good ... (Click here to read more ...)

Issue: 33     Date: June 16, 2010 Video is destined to become a major game changer online. If you've been avoiding video, the time has come to get serious about it. Those who keep avoiding video are in danger of being left behind. The State Of Online Video This week, no newsletter item here. Instead, I want to give you something that I believe is very important. After ... (Click here to read more ...)

Issue: 32     Date: June 9, 2010 While finishing my “Special Report: The State Of Online Video”, I did some more research for my short piece on Zappos and how they use video. It turns out that Zappos is full of good examples for you to build a great business. The Zappos Business Model Although Zappos is chiefly an online clothing and shoe shop, the same practices that ... (Click here to read more ...)

Issue: 31     Date: June 2, 2010 Motivational quotation like “Failure will never overtake me if my determination to succeed is strong enough” or “To be prepared is half the victory” may help, but they are not true motivation. How To Truly Motivate Yourself Motivation is rooted in a basic need to ... (Click here to read more ...)

Issue: 30     Date: May 26, 2010 Sometimes, sales of information products can be quite affected by current affairs. Of course, there's the books that gain their time in the top-seller list because of one certain event or fad. But, there are others that profit from on-going circumstances. The Strive To Survive Look at the books selling on Amazon, and at a ... (Click here to read more ...)

Issue: 29     Date: May 19, 2010 Who wants the general information, that may or may not work for your situation? Who wants the specific information, which is totally focused on your needs and wants? How To Start Your Own Business Nemerov once stated ... (Click here to read more ...)

Issue: 28     Date: May 12, 2010 Howard Nemerov was known as an American poet who was twice appointed Poet Laureate Consultant In Poetry To The Library Of Congress, but he was also a teacher and Distinguished University Professor of English. One of his quotes can be profitably applied to your information products. Use Nemorov's Advice To Create Winners Nemerov once stated ... (Click here to read more ...)

Issue: 27     Date: May 5, 2010 When creating and selling information products – as with other types of products – you'll find that it's easier to sell someone something they want than it is to sell them something they need. In this case study, we look at one popular want and the profitable market it creates. Make Me Beautiful Watch TV for any amount of time and you're sure to be subjected to a Proactive commercial or see shows ... (Click here to read more ...)

Issue: 26     Date: April 28, 2010 Henry Ford used the assembly line to speed up production of the Model T car, and thus made it affordable for many. Although you won't mass produce your info products, you can apply mass production methods. Creating Info Products Like Henry Ford I've often been asked how I get so much done in a day. Last week, it was 17 training videos. Yesterday  ... (Click here to read more ...)

Issue: 25     Date: April 21, 2010 Although the success of your information products doesn't hinge on grammar and spelling, there are some common mistakes that can detract from your professional image - and that can impact your repeat sales. Hows You're Grammer & Speeling? Of late, grammar especially has been taking a bad hit. Mistake crop up everywhere, and ... (Click here to read more ...)

Issue: 24     Date: April 14, 2010 Some things come and go. Others stick around for decades, like “Mother Earth And Her Children”. It's a simple children's book, written around a simple fairy tale. Evergreen Products Will Make You Money Long Time I have a copy of this book in the original language. “Etwas Von Den Wurzelkindern” was one of my ... (Click here to read more ...)

Issue: 23     Date: April 7, 2010 After his sixteenth appearance on The Tonight Show, Steve Martin was finally recognized: “Are you that boy who was on The Tonight Show last night?” Your Customers Won't Remember You Unless ... In his book “Born Standing Up”, Steve Martin relates how one appearance on Johnny Carson's show would not propel you to ... (Click here to read more ...)

Issue: 22     Date: March 31, 2010 A common mistake is to believe that people will first buy what they need. But, wants often come first. They can easily override needs. Human Wants: Are You Meeting Them? Look at your own purchasing habits. If you're ... (Click here to read more ...)

Issue: 21     Date: March 24, 2010 Having just taken another step outside my comfort zone, I want to share something important with you for your business success. Being Comfortable Is Not Always A Good Thing According to Wikipedia, "One's comfort zone refers to the set of environments and behaviours with which one is comfortable, without creating a sense of risk ... (Click here to read more ...)

Issue: 20     Date: March 17, 2010 Social network games like Farmville, Mafia Wars, and the new Social City are looked upon by many as time wasters - a view I heartily share. When one of my own members created a guide to Farmville, I was shocked. Can You Really Make Money With Info Products For Social Network Games? I saw a draft of a guide the other day that reminded me you can have too many ... (Click here to read more ...)

Issue: 19     Date: March 10, 2010 Long blocks of text – long, long paragraphs – can make an info product a real burden to read. However, too short is also not always so great. What's the answer? Balancing Your Paragraph Size For Easy Reading I saw a draft of a guide the other day that reminded me you can have too many ... (Click here to read more ...)

Issue: 18     Date: March 3, 2010 In the Aesop fable “The Grasshopper & The Ants”, a story of an idle grasshopper, who whiles away the summer days, and hard-working ants, who spend all their time storing food for the winter, illustrates the virtues of hard work and saving. Aesop's Fables And Your Info Products When showing your readers how to do something in your guides, you can also use ... (Click here to read more ...)

Issue: 17     Date: February 24, 2010 Browse the virtual bookshelves at Amazon and dating books are plentiful. Go on ClickBank and you'll see the same dating guides that have been raking in sales for years. Why is the dating niche so hot? Don't Be Afraid To Ask! To understand the dating niche – and how you can make great profits in this niche – you need to understand the psyche ... (Click here to read more ...)

Issue: 16     Date: February 17, 2010 Naming your business. Naming your products. If you're too close to it, you can miss seeing some of the pitfalls. So step back and take a long look. Does Your Name Or Title Convert To Foolishness? It's easy for some names to be seen in a bad light. Whether it ends up just funny, or actually offensive, either way it ... (Click here to read more ...)

Issue: 15     Date: February 10, 2010 A great title can make a big difference in the success of a book, movie, or info product. Just how factual does the title need to be? How much artistic license can you take? Case Study: The Dangerous Book For Boys “The Dangerous Book For Boys” is a great case study for the importance of a good title. This title has to be one of the ... (Click here to read more ...)

Issue: 14     Date: February 3, 2010 Sometimes, your images don't need all the page real estate in your PDF guides. A full-page image is 600 pixels wide, but there are times when your images only need 150-200 pixels of page real estate. What to do? What If You Don't Need Big Images? If it's only one or two image that are small (and especially images where the width is still greater than the height) continue ... (Click here to read more ...)

Issue: 13     Date: January 27, 2010 After you publish and start distributing your info product, you can expect at least an e-mail or two from the Typo & Grammar Police. No matter how often you proofread, there will be mistakes. Mistakes: Just How Bad Are They? Of course, you'll try to put your best foot forward – polish your product, but  ... (Click here to read more ...)

Issue: 12     Date: January 20, 2010 There are a number of ways to create great information products, and not all of them include you having knowledge in the subject. This may come as a surprise, but I've never been an escort. Yet, I could create the following subject of this case study. Sex Secrets Of Escorts As an infopreneur – a package of information, a publisher – you do not have to have first-hand knowledge of your subject  ... (Click here to read more ...)

Issue: 11     Date: January 13, 2010 Coming to a decision on what niche to build your business in can be one of the toughest decisions you'll ever make. Here's a process to help make it easier. Process For Helping You To Decide Once you're down to a short list of niches (ones that have a buying market, have lots of potential for info products, have a market you can reach online, have potential for more income via affiliate promotions, and meet your own strengths) it can become  ... (Click here to read more ...)

Issue: 10     Date: January 6, 2010 Last week, we looked at taste testing and giving away a sample to get more sales. Now, let's look at how publishers pre-sell their next novel. Pre-Sell Like The Novel Publishers Do Read any good novel nowadays, and when you come to the end, you'll often find there's more to read yet. It's the beginning of ... (Click here to read more ...)

Issue: 9     Date: December 30, 2009 Here in Japan, we're gearing up for the big New Year's celebrations, and that includes shopping for the fine foods that go into our Osechi Ryouri (traditional New Year foods). And, the stalls that sell these foods provide you with a great marketing tactic for your info products. How A Taste Test Leads To More Sales As we wander through the stalls of tasty goods, we come across new foods, or foods from other regions of Japan, being introduced ... (Click here to read more ...)

Issue: 8     Date: December 23, 2009 Books on Amazon are often a good start as you delve into a niche and start digging deep for great info product idea. Today's case study looks at a way to develop a whole product line from one book. How To Cook Everything Vegetarian This popular cookbook is currently sitting at the high sales rank of ... (Click here to read more ...)

Issue: 7     Date: December 16, 2009 With Christmas coming quickly, everyone is getting into the mood for giving. But, to run a successful info product business, you should be giving year-round. This kind of giving doesn't cost you anything, and it increases the perceived value of your product. Adding Extras In Step 4, one of the lessons is about adding worksheets and checklists to your package. Not in the guide itself, but as an extra file inside the ZIP file. As you'll see, creating these is very easy ... (Click here to read more ...)

Issue: 6     Date: December 9, 2009 Sometimes when you're writing a guide, you need to hunt down some extra information to round it out. A straight Google search may leave you with more trash than anything useful, but there is a way to sift the info online. Easy Research Here are two methods that use Google to find some great ... (Click here to read more ...)

Issue: 5     Date: December 2, 2009 This is the question I get on occasion. Do I think it's a good idea? Should You Use PLR? PLR is "private label rights". It's content that has been created by someone else (article, e-book, video) and you get the right to label it with your own name - sell it as your own product. Do I think it's a good ... (Click here to read more ...)

Issue: 4     Date: November 25, 2009 It's only one month until Christmas is upon us (actually, just a few days until the Christmas selling season is upon us), so let's look at holidays and your info product business. Creating Info Products For Holidays Should you create a how-to guide or other info product that is geared to a certain holiday? Especially, the buying-frenzy Christmas  ... (Click here to read more ...)

Issue: 3     Date: November 18, 2009 Which niche is better to go after? The desperate market, with its solution seekers? Or the hobby market, with its passionate buyers? Desperate Market VS Hobby Market Each has its merits, so lets take a look at the pros and cons ... (Click here to read more ...)

Issue: 2     Date: November 11, 2009 When is a niche a niche? And when is it not? Is It Really A Niche? When you're doing your market research in Step 1, as you drill down from a large market (such as "cooking") you may think that taking a segment of that (such as "baking") provides you with a targetable niche. But does it really ... (Click here to read more ...)

Issue: 1     Date: November 4, 2009 As this is the first issue of the Rocket List (which will be coming to you weekly on Wednesday at 8 pm Eastern time), this issue will be a celebration of new beginnings. Learning Something New Whether you're brand new to marketing on the Internet, or you've been doing some sort of Internet marketing for years, you'll be learning some new methods and skills as you go through ... (Click here to read more ...)