| Select niche
to target |
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Info products
selling online |
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Market
reachable online |
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Commercial
viability |
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Potential for
affiliate income streams |
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| Get idea for
guide |
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What market
wants |
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Relates to
your other products |
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| Create title
for guide |
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Matches your
branding |
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Matches your
USP |
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| Order
e-cover graphics |
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3D for sales
page, download page, etc |
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Flat for
first page of guide |
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| Make outline
for guide |
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| Create
images for guide |
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Plan sequence
of photos and/or screenshots |
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Shoot and/or
resource all images |
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Edit images
for size and add annotations |
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| Write guide |
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Directions
between images |
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Introduction |
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Conclusion |
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Affiliate
recommendations |
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| Assemble
guide in PDF editor |
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Edit header
and footer information |
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Insert flat
cover image |
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Edit title
page |
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Edit
disclaimer to suit topic |
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Edit message
from author to suit topic |
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Insert images |
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Add all body
text |
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Create
outbound links |
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Create
resource page |
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Insert
bookmarks |
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Create table
of contents |
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Export to PDF
file |
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| Create
additional items |
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Worksheets |
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Affiliate
recruiting letter |
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Optional
special instructions |
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| Package in
ZIP file |
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| Send out
review copies for feedback (testimonials) |
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| Create
follow-up e-mail series |
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Tips, extra
info, examples, case studies |
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Promotions of
other products and/or affiliate
products |
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Set up new
autoresponder list & load
e-mails |
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| Write
salesletter |
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Brainstorm
list of benefits (direct &
indirect) |
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Create
headline |
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Create bullets |
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Write letter
(from problem to solution) |
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Paste text
into webpage editor |
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Add images
(e-cover, bullets, portrait, other) |
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Add
testimonials |
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Add call to
action, guarantee, non-techie
directions, PS |
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| Edit sales
script pages or order button code |
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| Set up
website |
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Register
domain name |
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Set website
up on hosting |
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Upload sales
page, images, script, extra pages,
etc. |
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Configure
sales script |
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